How Many People Are On TikTok & More About This Platform
Most people probably remember Kesha’s top-charting pop song TikTok. We don’t blame them, either. But it now means something entirely different to the teenagers of the world. Ask a member of Generation Z, and they’ll likely respond that TikTok is a brand-new subculture.
One of the social media platforms with the fastest global growth rates, TikTok offers an alternative to traditional online sharing. Users can use music, filters, and other features to make quick videos.
But, how many people are on TikTok? that’s the big question. so without further ado let’s take a closer look at this platform.
What is TikTok?
Short videos can be made and shared using the TikTok media app, which is available for iOS and Android. In China, it was first introduced in September 2016 under the name Douyin. ByteDance released the app the following year, in 2017, for markets outside of China. Both TikTok and Douyin make use of the same software, but they run their networks to adhere to Chinese censorship laws. TikTok is accessible from anywhere in the world through Google Play or App Store.
TikTok Statistics
- How many people use TikTok?
According to the most recent TikTok statistics, there were 689 million monthly active users worldwide as of January 2021. (DataReportal, 2021). In terms of users, this places TikTok ahead of platforms like Snapchat, Pinterest, and Twitter which have been around for a lot longer.
To give you an idea of how other apps fared in comparison to TikTok’s growth, Instagram needed six years from the time of its launch to reach the same number of monthly active users that TikTok did in under three. It took more than four years to create Facebook, widely regarded as the king of social media.
This Chinese version of TikTok goes by the name of Douyin and boasts 600 million daily active users. There are 1.29 billion active users of TikTok and Douyin combined worldwide.
- How Many Downloads Does TikTok Have?
In February 2019, TikTok passed the billion download. For the app to add half a billion more users, it took just under eight months. Given that the app was only released in 2016, these numbers are nothing short of impressive.
Today, TikTok is still expanding and shows no signs of slowing down. According to the most recent TikTok statistics, which are available on both the Apple App Store and Google Play, the well-known video app has been downloaded more than two billion times worldwide as of April 2020. (Sensor Tower, 2020). In other words, TikTok was able to double the number of downloads it had in less than a year, which is a blatant indication of the app’s rising notoriety.
- On the Apple App Store, TikTok is the most downloaded application.
If the TikTok statistic from earlier didn’t astound you, this one will most certainly.
TikTok has 33 million downloads in a single quarter, making it the most downloaded app on the Apple App Store as of Q1 2019. (Sensor Tower, 2019). YouTube, Instagram, WhatsApp, and Facebook Messenger round out the top five, but the app significantly outperforms them all.
Additionally, TikTok has been the most downloaded app from the Apple App Store for the fifth consecutive quarter. This indicates that TikTok can both maintain and grow its current user base while also attracting new users through constant innovation.
However, based on the fact that TikTok is ‘only’ the third-most downloaded app on Google Play. After WhatsApp and Facebook Messenger, it appears that iPhone users prefer it more than Android users.
- Downloads of TikTok from Google Play
Looking at where most TikTok downloads come from is interesting given that it is the fastest-growing social media app.
As of Q3 2020’s end, TikTok was particularly well-liked in South America, according to the most recent statistics. 3.08 million Brazilians downloaded the app from the Google Play store in just a month of September (Statista, 2020).
With slightly fewer downloads, Mexico is in second place with three million, followed by the US with 2.31 million and Russia with 2.24 million.
- On average, how long do users spend each day on TikTok?
Users spend 52 minutes daily on TikTok, on average, according to data on daily app usage (BusinessofApps, 2019). This tells us that users of the social networking app regularly upload short videos of themselves to the platform or watch the vast amount of TikTok videos already there. In either case, they perform it each day for almost an hour.
Let’s compare TikTok’s performance to that of other social media platforms. People use Instagram for roughly the same amount of time (53 minutes), and Snapchat for slightly less time (49.5 minutes). Most time is spent on Facebook, where users log in for 58.5 minutes on average each day. And knowing all of this can be important for marketers. This is because there is a greater likelihood that users will see advertisements the longer they spend using these apps.
Conclusion
TikTok is doing much more than simply taking the place of Vine or other comparable social media apps. Even though TikTok may be in a competitive market with established players like YouTube, Instagram, and Snapchat, the platform has a different function.
