Are you a small business owner?
Statistics show that 20% of businesses fail within the first year. This makes it important to advertise in the right ways.
Marketing can take on all different forms. Advertising with Instagram can help you not only stay afloat in a sea of competition but also allows you to stand out. Read on to learn the five benefits of using this platform as part of your marketing strategy!
You can offer the best products or services around, but if nobody knows about them, then you will not succeed. You must make yourself visible to build a customer base.
Creating Instagram profiles for your brands will get you seen. Instagram currently hosts over one billion active accounts!
This platform continuously grows as more individuals and businesses discover the benefits. It attracts a diversity of people, making it great for all sorts of brands.
- Organic Traffic
Sometimes unrelated ads will pop up as you read a completely unrelated article on a website. They may even transfer you to another page, taking you away from something important.
While those types of ads can serve a purpose for businesses, they offer create frustration for the potential consumer. You never want people to tie your brand to negative emotions.
Fortunately, social media advertising works a little differently. It brings organic traffic to your page, meaning the people go there because they find value in doing so.
- Advertising Options
How do you draw people to your page? Advertise in several different ways on Instagram. Utilizing all three options can expand your reach, as each may catch the attention of a different group of people.
Regular Instagram Posts
Posting interesting and useful content regularly draws in your organic traffic. Use high-quality pictures to catch the attention of those scrolling through the feed.
Attach useful information or an interesting story to the post and attain real Instagram likes. Use hashtags at the end of your posts to group them on a page where people search for similar interests.
At the top of your feed, you will see bubbles with profile pictures. Click on them to see a story that flashes by. These make a great mode of advertisements, especially for flash sales, as they disappear in a day.
You can pay for post promotion. This will put you on the feed of your target market, even if you are not yet friends with them. They can see your post and then choose to follow you!
Most of your advertising will not cost you money on this platform. Paid promotions do cost something, but it is very minimal. You can post every day on your stories and page, and it will cost you no more than a few minutes!
- Brand Voice and Image
As you make posts and stories, you develop a distinct voice and image for your brand. Work to keep it consistent and only create content that matches what you want for your brand. This makes your brand feel more like a personal friend to followers, which makes for loyal customers.
Start Advertising with Instagram
Before dropping loads of money on other marketing strategies, begin advertising with Instagram. Once you build your page and followers, you can then assess your further needs.
Understanding technology can help you grow your business. Read more hints on our website to develop tech skills!